Moments after exchanging vows, a groom was shot and killed in Mexico over the weekend in a terrible instance of mistaken identity amid the continuing cartel battles in the area.

Around 5 p.m. local time on Saturday, Marco Antonio Rosales Contreras, 32, was shot numerous times as he was leaving his wedding ceremony at Neustra Seora de La Candelaria church in Caborca, according to El Universal.

Later, witnesses claimed that a single unidentifiable male who fled down the street fired the rounds. On the way to the hospital, Antonio, a Guadalajara-based computer engineer, was declared dead.

His newlywed bride is captured on camera being led from the chapel while in convulsions and with blood all over her white bridal dress.

Michelle Adriana, 23, who is Antonio’s sister, was also wounded in the back. She received medical attention at the hospital and was later released.

State officials declared on Sunday night that no course of investigation had been excluded.

Antonio was killed in a “direct attack,” according to the Sonora Attorney General’s Office, even though they think the shots might have been meant for someone else.

“Investigations indicate that the attack against Marco Antonio was directed towards another individual who was also getting married at the same time in a different nearby city,” the statement read.